BeSoccer Boosts In-Content Ad Performance with Liftoff Monetize

BeSoccer, the global leader in digital football information, connects over 29 million monthly active users (MAUs) with real-time updates across 10,000+ competitions. Ranked among the Top 10 sports apps globally and Top 3 in live scores, BeSoccer manages the world’s largest football database and delivers highly personalized features in 5 languages.

The Challenge: Maximizing Monetization While Preserving User Experience

BeSoccer aimed to significantly boost monetization across its Android and iOS applications while preserving the smooth, immersive experience that users expect. A primary focus was optimizing in-content banner formats, particularly on iOS, to drive key performance indicators (KPIs) such as revenue, fill rate, and CPM. The core challenge lay in unlocking greater value from ad placements that needed to blend intrinsically with the app’s highly interactive user interface.

The Solution: Strategic In-Line Ad Integration & a Hybrid setup for Enhanced Monetization

Liftoff Monetize worked closely with BeSoccer to integrate In-Line Ads, a non-intrusive format that fits directly within content flows. This placement was ideal for BeSoccer’s layout, allowing ads to blend into the app’s scrollable interface.
Additionally, through implementing a hybrid monetization setup (Bidding + Waterfall), Liftoff helped BeSoccer improve key metrics like fill rate, CPM, and RPM, while maintaining the seamless user experience their audience expects.

The Results: Strong Performance Without Disruption

Following the implementation of the Hybrid setup and In-Line Ads, BeSoccer experienced substantial performance improvements across key monetization metrics:

  • +31% increase in fill rate, improving ad coverage and impression delivery
  • +33% lift in Mediation CPM, unlocking higher bid competition and maximizing ad value
  • +11% RPM growth, demonstrating robust revenue generation even amidst traffic fluctuations.
  • Liftoff became BeSoccer’s #1 revenue source on iOS and a leading contributor on Android

These compelling results highlight the power of aligning user-friendly ad placements with a strategic monetization framework, fostering both revenue growth and sustained user trust.

Our Experience with Liftoff

“We are thrilled with our collaboration with Liftoff. From the start, support for integration was excellent, communication is smooth, and they are continuously proactive with optimizations. The results have been outstanding from day one and continue to improve.”

Isabel Molina, Chief Programmatic & Analytics Officer, BeSoccer