Case Study
In-App Bidding, Non-Gaming, SDK
How Guangzhou Hongshi unlocked a closed market and lifted ARPDAU 50%+ with Liftoff Monetize
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ChinaJoy 2026
Blog
In-App Bidding, Performance Marketing
DSP vs SSP: what every mobile UA practitioner needs to know
Blog
In-App Bidding, Performance Marketing
What is a demand-side platform (DSP)?
Blog
In-App Bidding
Madison Avenue is missing out on in-app advertising
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GameRefinery, Gaming
Analyst Bulletin: Mobile game market review June 2026
Blog
Is All Supply Created Equal? The Case for Choosing DSPs Based on Model Intelligence vs Inventory
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Creative
In the Age of AI, Creative Taste Is the Last True Moat
Blog
GameRefinery, Gaming
Analyst Bulletin: Mobile game market review May 2026
Blog
Performance Marketing, User acquisition
In-app advertising in 2026: a complete guide for mobile marketers
Case Study
In-App Bidding, Non-Gaming, SDK
How Eyecon grew ad revenue 91% using hybrid GAM setup and App Open with Liftoff Monetize
Case Study
Accelerate, Performance Marketing, ROAS Optimization, User acquisition