Creative That Performs: How Liftoff’s Creative Packages Unlock Smarter, Scalable Growth

Creative has long been one of the most controllable levers in performance marketing. At Liftoff, we’ve seen firsthand how strategic design, rapid iteration, and innovative formats drive real outcomes. Now, with the launch of our Creative Packages, we’re turning that creative advantage into a repeatable system for growth.

These packages aren’t just about asset production. They combine hands-on creative strategy, AI-enhanced development, and access to high-performing formats, all designed to help marketers scale without sacrificing speed or performance.

Creative Packages: Built to Scale Performance

Liftoff’s Creative Packages are customized engagements that combine asset production with strategic services to help marketers drive performance across the full funnel. Each package is tailored to the advertiser’s needs and can include high-impact formats such as video, playables, or UGC, supported by creative analysis, testing frameworks, and performance insights.

These packages are especially valuable for teams that need additional creative support, whether they lack in-house resources, work with costly agencies, or want to accelerate testing across formats. By centralizing strategy and execution, Creative Packages help marketers cut production timelines, reduce overhead, and launch faster.

Built to remove bottlenecks and scale what works, every package pairs creative development with structured iteration. Assets are informed by performance data, aligned to campaign goals, and supported by services like roadmap planning and ongoing optimization. Marketers gain more than deliverables; they gain a system built to learn and improve.

That system, powered by Cortex, compounds results over time. Each asset moves through a lifecycle of testing, feedback, and refinement, where top performers are scaled and underperformers are deprioritized. The outcome is better asset quality, faster delivery, and long-term creative efficiency.

Creatives That Deliver, Formats That Perform

Liftoff’s Creative Packages are built to drive full-funnel impact. Each engagement includes high-performing creative assets customized by vertical and audience, developed through close collaboration between in-house teams and Liftoff experts. Just as importantly, packages are supported by a testing and optimization framework that evolves, compounding value with each iteration.

But it’s not just about output; it’s about format strategy. Liftoff’s most effective creative formats are designed to meet users where they are, with layouts and interactions tailored to maximize impact. These formats have been tested and refined across verticals, delivering measurable performance improvements.

Here are a few of the formats helping marketers scale smarter:

• Product Ads dynamically match messaging with catalog feeds and time-sensitive user behavior. Currently in beta within the sports betting vertical, these formats help unlock new inventory and allow for performance-driven creative aligned with live events.
• Theatre Mode delivers immersive storytelling that captures attention and drives action. Optimized for platforms like Snapchat and Pinterest, it uses narrative pacing and reward-based progression to lift CTR and keep users engaged.
• Long Playables increase user interaction by extending time spent with the ad. These formats have proven especially impactful in engagement-heavy environments, helping advertisers deepen sessions and improve post-click performance through richer, game-like experiences.
• Playable2Video converts interactive gameplay into scalable video assets, making it easier to repurpose high-engagement formats for broader reach.
• Live Event Ads align creative with cultural moments or in-app events, creating time-sensitive opportunities for engagement.

AI That Accelerates, Not Replaces

AI plays a central role in making Creative Packages scalable. Liftoff embeds GenAI throughout the creative process to accelerate workflows, support decision-making, and ensure each asset is optimized for performance without compromising creative intent.

With GenAI, marketers can rapidly version and personalize creative, scale high-performing formats based on real-time feedback, and gain visibility into why certain layouts or messages were selected. These capabilities are integrated directly into Creative Packages via Cortex, giving marketers not just more assets, but better ones, backed by data and shaped by strategy.

At Liftoff, innovation is built into the system. Our AI tools, including Cortex, complement human creativity, helping teams move faster, iterate smarter, and deliver creative that aligns with performance goals from the very first version.

Customer Trends

Across industries and campaign types, Liftoff’s Creative Packages are helping marketers unlock smarter strategies and stronger outcomes. Recent campaigns show that UGC formats frequently outperform internal creative assets in value efficiency, particularly in portrait video formats where engagement and return signals have been notably stronger. Similarly, HTML interstitials developed through Creative Packages have helped advertisers improve performance in lower-traffic placements, with higher click-through rates and install efficiency observed in multiple campaigns.

We’re also seeing clear momentum around format diversification. Advertisers are turning to newer formats like Theatre Mode and Live Event Ads to build immersive, time-sensitive campaigns that stand out in crowded channels. These formats, paired with Liftoff’s testing infrastructure, allow for faster iteration and smarter creative deployment across new inventory types.

As creative systems mature, marketers are increasingly prioritizing versioning and testing as a core performance lever. With Creative Packages, they’re not only accelerating asset delivery but also driving measurable improvements in engagement and conversion across key campaign touchpoints.

Scalable Creative Starts Here

Creative is increasingly a performance advantage and, when executed effectively, can be a competitive edge. With Liftoff’s Creative Packages, marketers can scale faster, test smarter, and deliver meaningful results.

And this is just the beginning. As we continue to build toward full-funnel creative solutions and strategically use AI to influence outcomes, Liftoff will keep advancing how performance marketers build, test, and win with creative.

Talk to your Liftoff account team or connect with our team to learn how Creative Packages can power your next phase of growth.