How GODDESS OF VICTORY: NIKKE acquires high-value users while balancing scale and quality
App category: Gaming | Campaign type: User Acquisition | Platforms: iOS and Android | Regions: Global
- Stable and predictable ROAS across burst and non-burst periods
- Controlled CPI while scaling aggressively
- Increased DAU and revenue during major campaign moments in Japan and the U.S.
“As core user acquisition in major markets becomes increasingly saturated, Liftoff continues to help us reach and acquire new high-quality users through differentiated downstream supply and diverse creative formats, supported by platform-level optimization. In particular, in iOS markets with greater scaling potential, such as Japan and the US, Liftoff has effectively driven significant increases in DAU and revenue during major campaign moments. Meanwhile, GameRefinery enables faster competitive validation and clearer market alignment in event and version planning, and we highly value both the quality of its data and the team’s ongoing support.”
Bincen, Senior Director, User Acquisition, Level Infinite
GODDESS OF VICTORY: NIKKE (hereinafter referred to as NIKKE) is a leading mobile shooting RPG published by Level Infinite. The game combines third-person shooting with character progression mechanics and is widely recognized for its distinctive visual style and immersive gameplay experience.
The challenge: scaling without sacrificing quality
For NIKKE, growth is not just about acquiring more users. It is about acquiring users who generate long-term value.
During burst periods, the priority is rapid scale and expanding the user base. During non-burst periods, the focus shifts to controlling costs and maintaining stable return on ad spend (ROAS) performance.
As competition intensifies and acquisition costs rise, scaling efficiently while maintaining controlled CPI and attracting high-value users becomes increasingly difficult.
The strategy: cross-platform precision and power
To meet this challenge, NIKKE deepened its partnership with Liftoff across iOS and Android in key markets including Japan, Korea, the United States, Europe and more.
Each platform plays a distinct role in the strategy:
iOS: Testing new strategies and creative formats
Android: Scaling mature campaigns with stable, high-volume delivery
During burst periods in particular, Liftoff demonstrated strong programmatic scaling capabilities. Even under high-intensity delivery, performance remained stable across both user quality and ROAS. This gave NIKKE the confidence to scale aggressively without compromising long-term value.
Creative advantage: playables as a performance multiplier
The data was clear. Playables consistently outperformed other formats.
They drove stronger pre-install engagement and delivered higher-quality users post-install. As a result, NIKKE increased playable production and built a structured testing strategy around the format.
Liftoff’s Creative team accelerated this process with hands-on production support, reducing creative friction and shortening testing cycles. As a result, the NIKKE team was able to focus on strategic optimization and performance gains.
Smarter decisions with GameRefinery insights
Beyond media execution, NIKKE also integrated GameRefinery directly into its operational workflow.
Using Live Event Tracker and Game Updates History, the team monitors their competitors more efficiently. This supports faster benchmarking, sharper event planning, and stronger version roadmap validation.
Rather than searching for scattered insights, the team now accesses timely, traceable data that drives clearer, faster decision-making.
The impact: long-term, predictable growth
Across both CPI and ROAS, NIKKE’s performance with Liftoff remains stable and predictable.
NIKKE expands incremental reach by tapping into high-potential user segments with lower overlap compared to other DSPs.
As major markets become more saturated, the team continues to unlock incremental scale through differentiated downstream supply and diverse creative formats.
In high-potential iOS markets such as Japan and the U.S., NIKKE achieved significant increases in DAU and revenue during key campaign moments. Liftoff and GameRefinery provide the scale, intelligence, and creative support that power this sustained growth.